Meet Jerzy, a 55-year-old from Gdańsk. For years, he chronicled his culinary journeys on Facebook, visiting restaurants and local markets, and testing recipes from India and Italy. His posts were always long, deliciously written, and full of anecdotes. His loyal readership continued to grow, but the question was asked more and more often: "Jerzy, why don't you have your own blog?"
This summer, while traveling through Podlasie, Jerzy decided: enough with sharing his passion solely on Facebook! He's starting a new chapter: he's starting a professional blog, monetizing his experiences, offering collaborations, and, in time, maybe even releasing his own e-book of recipes.
He chose the wangog.pl platform, impressed by the clear, transparent process, and lack of tedious formalities. After paying for his chosen package, he completed a survey that allowed our team to thoroughly understand his idea and expectations.
What did Jerzy write in the survey?
When asked about his industry and business profile, he indicated: a culinary travel blog, world cuisine, restaurant reviews, and accounts of culinary expeditions. His target audience included cooking enthusiasts, those seeking dining options, travelers who appreciate authentic flavors, and seniors who want to learn how to discover the world through the kitchen. His distinguishing features? "Honest, subjective accounts, a sense of humor, unfiltered photos, original recipes, authentic cuisine, no fluff or advertising for unpopular products."
Its main goal? Building a community, monetizing through collaboration, and eventually its own digital products.In terms of graphic identity, he already had his logo—a smiling fork with a world map in the background—which he sent us in the appropriate format. He also provided his own travel photos, emphasizing that he retained full rights to all of them. He requested that our specialists prepare the initial text, and then began editing and expanding it in his own style.
He chose muted greens and browns for the color scheme, hues associated with nature and travel. He wanted a photo gallery, a map highlighting places visited, and an intuitive contact form. He requested a simple notification system for new posts (newsletter), and among the features that facilitated communication, he included an active chat for readers with questions about restaurants or recipes.
He also didn't forget about the Google business card, so that potential partners or readers looking for recommendations on their travels could find him more easily.
What page have we prepared for Jerzy?
We opted for a fresh, modern, yet very clear layout. The homepage welcomed visitors with a large, unusual photo of Jerzy from his trip to Georgia. Navigation was simple: About Me, Blog (divided into topics: Polish Flavors, Europe, Asia, Recipes, Restaurants), Gallery, Travel Map (interactive, with linked articles), Contact, and optionally, "Collaboration."
Below the logo was a clear menu bar and social media links. The top section always highlighted the latest posts. We added a newsletter to the homepage so readers could enter their email address and receive notifications about new posts and contests.
The photo gallery was divided into regions, and comments could be added to each photo. A map allowed for quick identification of entries from a given country. A contact form and clear information about collaboration opportunities were provided for potential partners, restaurateurs, and publishers.
In the blog management panel, Jerzy could easily add entries and photos, edit the texts we prepared for the launch, turn off the chat, view statistics and manage the subscriber list.
How did Jerzy's blog start attracting an audience?
Just a few days after launch, the first links to the blog began appearing on Facebook (Jerzy himself wrote: "I'm making my dreams come true! Visit my culinary travel blog"), and friends were eagerly sharing the new site. Thanks to Google's business card, people searching for phrases like "cuisine of the world blog," "Warsaw restaurant reviews," or "Georgian khachapuri recipes" quickly found Jerzy i Smak.
The website was SEO-optimized for travel and cooking, which further boosted its rankings. Within the first week, Jerzy received several messages from readers asking for culinary tips for their trips, as well as his first proposal for a small collaboration (a review of a local restaurant in exchange for a voucher).
Over time, thanks to regularly added posts, a newsletter, and a well-managed gallery, the readership grew. Jerzy increasingly received inquiries about online workshops, and companies began inquiring about advertising on the blog. The admin panel allowed him to independently manage content and easily respond to chat messages.
Summary
Thanks to a transparent process with Wangog.pl, a clear survey, and technical support, within just a few days Jerzy had his own fully professional blog, ready for development, monetization, and building his own online brand. He went from being just a Facebook columnist to a recognizable creator of the culinary community. The bug he caught years ago has now reached a new level of entrepreneurship!
