Marek has been passionate about dance since childhood. A few years ago, he founded his own dance school in Poznań, offering classes in modern, hip-hop, and Latin dance, as well as classes for children and adults. Although the studio enjoyed a reputation as a fun and friendly place, and the classes were taught with passion, Marek noticed that more and more people were looking for dance school offers online. He decided it was high time to develop a modern, attractive website that would not only present the offer but also encourage enrollment and showcase the energy at his company.
Purchase a website: Select an offer and complete the survey
Marek decided on a multi-page website on the wangog.pl platform. Immediately after selecting the appropriate service and making payment, he proceeded to a survey that allowed him to precisely describe his needs. Here's how he completed the most important fields:
In the education industry, he chose a dance school. He described his company as a modern studio offering dance classes for children, teenagers, and adults, from beginners to advanced. The offer includes group classes, private lessons, wedding dance, and workshops. Its clients are residents of Poznań and the surrounding area, aged 6 to 60. Marek emphasized that what sets them apart is their friendly, motivating atmosphere, young and experienced staff, and flexible schedule.
He identified the website's primary purpose as information, presenting its offerings, and generating contacts and booking classes. He provided the company's name, address, and phone number, connected his Facebook and Instagram handles, and chose an alias. He decided to request a new logo proposal, deciding it was time for a refresh.
When selecting photos, he selected the option to send his own photos from classes and performances, and described the texts in general terms, declaring that he would use the platform's offer and send his descriptions of the staff and a short history of the school.
He defined the color scheme as a combination of white, black, and yellow accents to emphasize modernity and energy. He decided to include a map with the address, a photo gallery, a contact form, a phone number for reservations, and an online chat. He requested support in setting up a Google business card and integration with Booksy to enable registration for selected classes.
The website is being created: From design to effect
The wangog.pl team quickly got to work, and within a few days, Marek was able to see the finished website design. The website had a modern and clear layout. The homepage featured a dynamic slider with the studio's original photos, a powerful slogan: "Feel the music, find your rhythm," and a button encouraging online registration. Below, there was a concise presentation of the offer, divided into courses for children, teenagers, adults, wedding dance, and individual lessons.
A separate "About Us" section included a brief history of the school, a presentation of the instructors (with photos and specializations), and the "Our Offer" section detailed all available courses, along with a schedule, information on skill levels, and music samples. An extensive gallery showcased photos from lessons, workshops, and performances, and thanks to the Instagram link, photos also appeared automatically on the website.
The contact form and phone number encouraged quick contact, and online chat allowed for live conversation with the school reception even after hours when a client sent a question asking for details about classes or booking a date.
Additionally, the team set up a Google business card and integrated the website with Booksy, which enabled quick and convenient online registration for specific classes with a selected instructor.
Effects: How the website changed the life of a dance school
Within the first week of launching the website, Marek noticed increased traffic from people calling and writing to inquire about course dates, and the number of registrations through Booksy doubled. Google searches featured the studio in a map with reviews, photos, and the address, and clients could easily navigate to the studio using the interactive map.
The photo gallery and live lesson reports built trust with new clients. The chat proved to be a hit; young potential students, in particular, quickly asked questions and received immediate answers. The Booksy calendar saw a surge in new bookings, including for workshops that previously had few takers.
The website's modern design and clear presentation of offerings have enhanced the school's professionalism. Thanks to the ability to quickly share information about new classes and update the schedule, Mr. Marek also started a teaser blog linked to social media. As a result, his studio has seen an increase in participant numbers, increased visibility locally and beyond, and—most valuable to the owner—a wave of positive feedback from new and regular participants.
For the wangog.pl team, this was another very satisfying implementation, and for Mr. Marek, it was a perfect example of how a good website and proper presentation of the offer can really make a business dance!
