About the client
Barber Jack is a classic barbershop with a heart, run by Jacek, a passionate enthusiast of traditional hairdressing and men's style. The salon is located on a busy street in Warsaw. Jack spent years gaining experience in some of Poland's best barbershops, eventually opening his own space with a retro vibe, vinyl music, and the aroma of coffee in the air. So far, most of his clients have come to him through recommendations, but Jacek has noticed that younger men are increasingly asking if he can check out his reviews or online gallery of his work.
What did he write in the survey?
Jacek, convinced by his friends and clients, decided to commission a simple yet professional business card website. In a survey from Wangog.pl, he responded as follows:
- Industry: Services Men's hairdressing/Barbershop.
- What does the company do: I run a barbershop for men - haircuts, beard trims, straight razor shaves, styling advice.
- Products/Services: Haircuts, beard styling, traditional shaving, premium services, beard and hair cosmetics.
- Target group: Men aged 18-60, caring about their appearance, residents of Warsaw, also premium customers and tourists.
- What makes it special: I focus on an individual approach, classic techniques, complete relaxation - coffee with every haircut, music from vinyl, retro decor.
- Purpose of the website: Business card - it's about finding me online, contacting me, gaining trust, photo gallery, easy access to the phone number for reservations.
- Company Details: Barber Jack name, address, local contact numbers, Instagram.
- Logo: I have my logo and I am sending it attached.
- Images: I am attaching some photos of the interior and the works - I have full rights to them.
- Texts: I want the texts to be prepared by your specialists, professional and attractive.
- Colors: Shades of dark green, gold and white match the style of my living room.
- Map: Yes, making it easier to find the premises.
- Gallery: Yes, I want to show the best projects.
- Contact form: No.
- Phone number for reservation: So quick contact.
- Chat: Yes, with limited availability a few hours a day.
- Google Business Card: Yes, I don't have it yet, please help.
- Booksy: I don't use it yet.
- Waiver of withdrawal from the contract: Yes, I want the website to be created quickly.
What website have we prepared?
We created a clean, modern business card website for Jacek. The site is fully responsive and works perfectly on both smartphones and computers.
The website's design reflected the salon's character: dark green accents, elegant gold fonts, and plenty of white. The site consisted of clear sections:
- Hero section large logo, photo of Jacek at work, slogan Your style starts here.
- About me, a short story about Jacek, an old-style photo, a description of his approach and passion.
- Services clear list of services with basic price list.
- Gallery of impressive interior photos and the best beard and hair styling done by Jacek.
- Phone number for reservations, always visible button for quick connection.
- Chat active during showroom opening hours.
- Map with location connected via Google Maps.
- Instagram widget with the latest photos from Jacek's Instagram.
- Check us out on Google section. Immediately after the website was published, we created and configured a Google business card so that customers could leave reviews and easily find the address.
All texts have been prepared professionally, in a friendly but expert style (I don't just trim beards, I help you find your style because every guy deserves the best version of himself).
How did the website start attracting customers?
Just two weeks after launching the website, Jacek noticed a significant increase in the number of new customers.
- Google and the map: The first appearances on Google Maps meant that customers in the area who had not previously known about Barber Jack's existence began to find it from the map, and a database of positive reviews was also built.
- Gallery and social media: New clients often browsed the photo gallery and recent Instagram posts (embedded on the website) before their visit. This gave them a good idea of what to expect and often showed Jacek a selected style from his portfolio during the booking process.
- Telephone and chat: A large number of customers appreciated the visibility of the booking number; younger men often used the chat to quickly inquire about dates, service availability and prices.
- New clients: Over time, clients started coming in from online recommendations. I found you because you have great reviews on Google and a very nice website.
Within three months of launching the website, visits increased by over 30%, and the list of regular customers expanded to include young local residents. The results? The website was a hit; I have more calls and much less time explaining where I am and what I do. Everything important is in one place, and the website's modern design attracts people who value high-quality service.
To sum up
Thanks to a simple yet professional approach to business card design, Barber Jack not only modernized their business but also opened up to a new generation of online customers. This is an example of how a well-designed online business card builds trust and allows even a local, artisanal business to grow!
