Is TikTok more than just an app for teenagers? Can advertising on TikTok boost your business? Is it profitable and how should you go about it? In this article, you'll learn the basics, practicalities, and real benefits of advertising on TikTok. You'll also learn who actually benefits from it, who doesn't, and how to conveniently outsource your advertising campaign through Wangog.pl.
What is advertising on TikTok?
TikTok is one of the fastest-growing social media platforms today, where users create and watch short, engaging videos. Importantly, these users are increasingly not just teenagers. TikTok has long since transcended the youth trend; it now includes people in their 20s, 30s, and even 40s seeking entertainment, knowledge, and inspiration.
Advertising on TikTok involves promoting your company, product, or service using paid and organic tools on the site. You can use various formats, including short videos (in-feed), banners, hashtag challenges, and TopView (an ad displayed immediately upon opening the app).
How does advertising work on TikTok?
The easiest way to start a promotion is to launch an advertising campaign through TikTok Ads Manager, a panel similar to Facebook Ads. You select a goal (e.g., increasing website traffic or sales), define your audience, budget, location, and advertising format. You can choose from the following campaigns:
- In-feed advertising displayed among other user videos, between scrolling.
- TopView advertising video that plays first when you enter the application.
- Branded Hashtag Challenge a challenge with your hashtag that users engage with.
- Branded Effects custom filters, animations and effects with your company logo.
Advertising on TikTok is most often billed on a CPC (cost-per-click) or CPM (cost-per-1,000 impressions) basis. Once your campaign is launched, you can monitor its results in your dashboard and optimize your ads based on the statistics.
How to go about advertising on TikTok?
You can try doing this yourself directly through TikTok Ads Manager. However, if you're unfamiliar with the platform, don't have the time for testing, or don't have the expertise to create effective videos, it's safer (and cheaper in the long run) to outsource it to professionals.
Interactive agencies, media houses, digital marketing freelancers, and social media specialists are increasingly offering TikTok campaign management and dedicated video creation. Of course, at Wangog.pl, you can conveniently outsource strategy development, video production, and paid campaign management (billing based on a separate agreement; details upon contact).
Is it worth advertising on TikTok?
It depends on your industry, product, and target audience. TikTok is a great place to start if:
- Your product/service is addressed to young people, but also to a broad age group (especially 18-35 years old).
- You run a fashion, beauty, catering, fitness, education, entertainment, event or services business for young entrepreneurs.
- You are creative and not afraid to show the company in a human way.
- You care about wide reach, relatively low cost of reaching the recipient and viral potential of the campaign.
Advertising on TikTok is modern television - your video can be seen by tens or hundreds of thousands of people in a few hours if it is considered interesting, funny or inspiring.
What businesses might not benefit from TikTok?
- Companies that direct their communication exclusively to seniors, offices, large B2B corporations or niche industries (e.g. sales of construction machinery to a narrow audience).
- Strictly regulated products or services (e.g. certain financial services, pharmacy services, alcohol).
- Brands that do not want or cannot invest in dynamic video materials and do not plan image-building activities on social media.
If your offer is mainly aimed at customers older than 50-55 years or you operate in a very serious industry, advertising on TikTok will probably not be your main sales channel (although sometimes it is worth surprising the market).
Why run a campaign and for how long?
The goal of most TikTok campaigns is to build brand recognition, showcase new products, or promote a special offer (flash sale, product launch, etc.). You can also generate leads or redirect users to an online store website.
Advertising on TikTok yields the best results when planned in cycles of at least 2-4 weeks. Longer campaigns allow for better budget optimization and greater engagement, while quick campaigns (e.g., 7-10 days) are effective for one-off special events.
It is worth monitoring statistics and adapting content to user reactions on TikTok; pace and authenticity are key.
What does cooperation with Wangog.pl on advertising on TikTok look like?
If you're unsure where to start or want to ensure your campaign is well-designed and billed, contact us through the Wangog.pl panel. You'll receive assistance with:
- creating a communication strategy on TikTok
- developing scripts and producing videos in the TikTok format
- launching and optimizing paid advertising campaigns
- analyzing results and adapting campaigns to your business goals.
Wangog.pl collaborates with new media experts and understands the specifics of each business, whether you sell clothes online, run a small café, or recruit for a modern online course.
Summary
Advertising on TikTok isn't a passing fad; it's the future of online promotion and sales. If you have products or services aimed at active, open-minded customers and want to effectively increase brand recognition, it's worth including TikTok in your marketing mix. Be where your customers are, be on TikTok!
