Facebook advertising is currently one of the most effective ways to acquire customers online, for both large companies and local businesses, as well as newly launched online stores. Facebook has over 15 million active users in Poland: your potential customers are here every day! For many industries, Facebook is the place where the customer journey begins, brand authority is built, and sales begin to ramp up. Below, you'll learn how Facebook advertising works, how to launch it, which companies will benefit the most, and when it's better to choose other solutions.
How does Facebook advertising work?
The ads you see every day scrolling through Facebook or Instagram are most often the result of leveraging the full capabilities of the Meta advertising system (Facebook, Instagram, Messenger). Ads aren't displayed to everyone; targeting is key. In practice, you (or your agency, e.g., Wangog.pl) choose who you want to reach with your message. You can specify factors such as age, location, gender, interests, and even purchasing behavior.
Ads can have various goals, such as redirecting people to your website, collecting orders, subscribing to your newsletter, building brand recognition, or encouraging people to like your fan page. Choosing the right goal is crucial to the campaign's effectiveness and cost.
How to start advertising on Facebook?
1. Setting up an advertising account
First, you'll need a Facebook business profile and an advertising account in Ads Manager. This is the tool where you manage your campaigns.
2. Defining the campaign goal
The most important thing is to know why you're investing in advertising. Do you want to attract orders? Build brand recognition? Collect leads?
3. Selecting the target group
Thanks to advanced options, you can reach precisely selected groups: e.g. women from Warsaw, 25-40 years old, interested in a healthy lifestyle.
4. Creating an ad
Add a photo, video, or graphic, and write engaging text. What matters is the appeal and clarity of the message!
5. Establishing a budget and schedule
You can decide how much to spend per day or for the entire campaign. Ads run continuously or at specific time intervals.
6. Campaign launch and optimization
After launching the campaign, be sure to analyze the results (how many clicks, orders, how much it costs to acquire a customer) and adjust the settings. Facebook provides ongoing statistics and recommendations.
Who benefits from it and when?
Facebook advertising is effective for most modern businesses, but it's especially worth considering if:
- You run a small/medium-sized local business (hair salon, restaurant, dental office, stationary store, etc.).
- You are launching a new product, service, or online store and want to quickly gain publicity.
- You want to build a community (e.g. trainers, advisors, influencers, bloggers).
- You sell specific products/services to private individuals.
- Your customers use Facebook or Instagram every day.
Best industries for advertising on FB:
- Online stores (fashion, cosmetics, gadgets, electronics, children's products, sports, etc.)
- Local services (hairdresser, beautician, vet, car detailing, driving courses)
- Gastronomy (restaurants, catering, confectioneries)
- Language schools, courses, training
- Event organizers
When might Facebook advertising be less effective?
- If you are targeting a very narrow, highly specialized group (e.g. B2B in technical industries, LinkedIn or Google Ads may be better).
- When your target group rarely uses social media (e.g. seniors over 75 years old).
- For products or services that require a long decision-making process, high-budget investments (real estate, industrial machinery), remarketing or contextual advertising works better.
Why do Facebook campaigns and how long should they run?
Main goals of the Facebook campaign:
- Acquiring new customers (generating online or offline sales)
- Building brand recognition and its image
- Collecting contact details (e.g. for a newsletter)
- Redirecting traffic to the website/store
How long to advertise on Facebook?
Advertising should be treated not as a one-time activity, but as an ongoing process. The best results come from consistency; the longer you run a well-optimized campaign, the better your results (thanks to algorithms that learn over time which audiences respond best to your message).
You'll often see the first results (website traffic, interest, messages, orders) after just 1-2 weeks, but the optimal period is at least 2-3 months. It's worth testing different ad versions, images, and target groups.
Do it yourself or hire specialists?
You can try it yourself. Facebook is designed so that even beginners can set up a basic campaign. However, experience shows that a professional will save you time and money by testing better creatives, improving results, eliminating unnecessary costs, and optimizing them.
At Wangog.pl, you can order not only a professional website but also comprehensive Facebook advertising campaign management, from graphic design, copy, and targeting to ongoing optimization and reporting. This ensures your budget is well-invested and your campaign achieves your business's specific goals.
Summary: Is advertising on Facebook profitable for your business?
- Yes, if your customers use Facebook/Instagram, you operate locally or sell to individuals.
- Yes, if you are planning to jumpstart a new product, brand or online store.
- The best results are achieved by combining advertising with a well-designed website (e.g. from Wangog.pl!) and regular analysis and optimization.
- If you don't have the time or knowledge, entrust your campaign to the experts at Wangog.pl and you'll be sure of a professional approach and effective results!
Want to learn more or entrust your campaign to specialists? Contact our team at Wangog.pl – we'll help you build your online brand and reach new customers!
